De Beers Diamond Difference

De Beers Diamond Difference

A diamond’s sparkling beauty: as evocative of a passionate love story as it is of life’s incredible journey. Your De Beers diamond is selected to sparkle with the fire of life, reminding you everyday of your love.

At De Beers we believe that perfection is attainable through the meticulous selection of diamonds that radiate the Fire, Life and Brilliance of nature. Beauty truly is in the eye of the beholder; once you look into the heart of your diamond, you will know that it shines only for you.

With a peerless heritage that spans 125 years, our unique passion and expertise in creating diamond jewellery and engagement rings with the world’s most naturally beautiful diamonds is unrivalled. At De Beers, our proud heritage complements the innate legacy of diamonds older than time; our meticulous selection and expertise in creating jewellery brings our love of diamonds to life. What nature creates is eternal. At De Beers we celebrate this eternity through the timeless perfection of our diamonds; we measure and enhance this perfection through the light that passes through our diamonds, channelling eternity and bringing brilliance to nature’s ultimate treasures. Working only with diamonds that you can love for a lifetime, our goal is to create designs that embody your love for each other, such that it will live on for eternity. Like love, A Diamond is Forever.