Pure

All our diamonds are ethically sourced; we believe that the sanctity of a diamond’s origin is paramount to its physical beauty. The diamond is a sculpture created by nature, but it is also transformed by its journey to its owner. We believe that the purity of that journey is integral to the lifelong enjoyment of its presence. Just as your trust in each other is a proof of your love, our commitment to the ethical origins of our diamonds is a proof of our fidelity to you for the life of your diamond. We know that each diamond is from a conflict-free country, that its path to you is as pure as the elements that created it. This unseen purity of a diamond’s origin is more important to us than the blemishes visible to the naked eye.

The World Diamond Council has worked successfully with the United Nations, governments and groups such as Global Witness and Partnership Africa Canada to introduce a system for the certification of the source of uncut diamonds and to prevent trade in conflict diamonds. This system, known as the Kimberley Process Certification Scheme (KPCS), was formally adopted in November 2002, and came into operation on January 1, 2003. De Beers, with the World Diamond Council, has helped spearhead this initiative on behalf of the diamond industry.

“All of our diamonds are accompanied by our guarantee that your jewellery has been ethically sourced and responsibly manufactured. ”

At De Beers Diamond Jewellers, all of our diamonds are accompanied by our guarantee that your diamond jewellery has been ethically sourced and responsibly manufactured. De Beers requires that each and every supplier operates strictly within the Kimberley Process Certification Scheme, and we further require written guarantees that the diamonds supplied do not come from other conflict areas or have otherwise come from illegitimate sources. This stringent conflict diamond policy and its certification is our confident declaration that every single piece of De Beers jewellery is ethically produced and one hundred percent conflict free.