in Almaty, Kazakhstan

De Beers Launches New Store

De Beers Launches New Store

We have the pleasure of announcing the opening of the latest De Beers store in Almaty, Kazakhstan in a launch attended by over 250 guests on the weekend of 2-3 July.

François Delage, CEO of De Beers Diamonds Jewellers, announced 'Our opening in Almaty demonstrates the growing demand for De Beers Diamond Jewellery globally, beyond traditional markets. We are delighted to share our exceptional passion and expertise in diamond selection, craftsmanship and diamond jewellery design with a discerning clientele in this exciting, fast-growing market.'

Commenting on the opening, Andrew Coxon, President of De Beers Institute of Diamonds added 'Every De Beers diamond is meticulously hand-selected to ensure that it has exceptional Fire, Life and Brilliance. To help showcase this, each De Beers store is equipped with a De Beers Iris, a unique technology that helps customers clearly see the beauty of every diamond through the eyes of an expert.'


The new store is located on Bogenbai Batyr, 125 in Almaty.