De Beers Jewellery - Current News and Events

  • The New Azulea Collection

    The New Azulea Collection

    A range of elegant rings crafted in four colours of gold, to be worn alone for everyday sparkle, or stacked for a contemporary statement.

    The Azulea rings are meticulously hand crafted using the detailed ‘sertipoinçon’ hallmark setting that is unique to De Beers.

    With inspiration taken from the

  • De Beers Launches New Store

    De Beers Launches New Store

    We have the pleasure of announcing the opening of the latest De Beers store in Almaty, Kazakhstan in a launch attended by over 250 guests on the weekend of 2-3 July.

    François Delage, CEO of De Beers Diamonds Jewellers, announced 'Our opening in Almaty demonstrates the growing demand for De Beers

  • De Beers Launches First Store in Mainland China

    De Beers Launches First Store in Mainland China

    De Beers is delighted to announce the opening of our first store in China, at Shin Kong Place, Beijing, marking its highly anticipated entrance onto one of the world’s fastest-growing jewellery markets.

    The store was opened on 31 May 2011, in a launch hosted by François Delage, CEO of De Beers Diamond

  • Alicia Keys shines in De Beers Diamond Jewellery

    Alicia Keys shines in De Beers Diamond Jewellery

    On 11 June, Alicia Keys wore two beautiful pieces from the De Beers Jewellery Collection for her concert ‘Alicia Keys and her piano’.

    Alicia wore the platinum Lea Necklace, with 110 diamonds weighing a total of 14.34 carats, and [micropave diamond

  • The Art of Looking at Diamonds

    The Art of Looking at Diamonds

    As an art critic, I spend most of my time looking at art, not diamonds. Except for the very few art stars who can afford to make their work from diamonds – think of Damien Hirst’s extraordinary diamond encrusted skull, For the Love of God, or Andy Warhol’s diamond-dust portraits – artists don’t tend