De Beers is delighted to announce the opening of our first store in China, at Shin Kong Place, Beijing, marking its highly anticipated entrance onto one of the world’s fastest-growing jewellery markets.
The store was opened on 31 May 2011, in a launch hosted by François Delage, CEO of De Beers Diamond
On 11 June, Alicia Keys wore two beautiful pieces from the De Beers Jewellery Collection for her concert ‘Alicia Keys and her piano’.
Alicia wore the platinum Lea Necklace, with 110 diamonds weighing a total of 14.34 carats, and [micropave diamond
As an art critic, I spend most of my time looking at art, not diamonds. Except for the very few art stars who can afford to make their work from diamonds – think of Damien Hirst’s extraordinary diamond encrusted skull, For the Love of God, or Andy Warhol’s diamond-dust portraits – artists don’t tend
The diamond occupies a truly unique place in history. A dazzling fragment of eternity, it has shed its divine light through thousands of years, captivating mankind with its otherworldly beauty. De Beers pioneered the iconic positioning of diamonds in our contemporary culture, as a symbol of everlasting
Throughout history, men and women have worn adornments that were thought to bring them everything from good health to great fortune and success. Such talismanic objects symbolized the beliefs of the wearer and were even thought to possess magical powers. More than any other gemstone, the diamond has
Because A Diamond is Forever
© De Beers Diamond Jewellers Limited 2011. All rights reserved.
