IFC, Shanghai

De Beers Launches New Store

De Beers Launches New Store

We are pleased to announce the opening of the latest De Beers store in Shanghai, China. The store opened at IFC Mall in the Pudong District today and follows the existing stores in Beijing, Dalian and Tianjin.

The opening was hosted by François Delage, CEO of De Beers Diamonds Jewellers, who said “We are proud to continue to build the brand in China with the opening of our first store in Shanghai after the successful openings in Beijing, Tianjin and Dalian. As the sole diamond jewellery specialists, we are delighted to share our exceptional passion and expertise in diamond selection, craftsmanship and diamond jewellery design with one of the most discerning markets.”

A set of eight unique Talisman Medals have been exclusively created to celebrate the Shanghai store opening. Each is composed of magnificent rough diamonds that are exquisitely arranged within the distinctive handcrafted serti-poinçon textured white, yellow or pink gold in a mesmerising formation heroing the central diamond. With the unveiling of The 8 Talisman Virtues, De Beers celebrates diamond mastery and expert craftsmanship by combining rough and polished diamonds creating beauty, balance and harmony.

Award-winning actress, Shu Qi was in attendance to celebrate the opening in Shanghai, wearing the Arpeggia necklace and bracelet crafted in yellow gold with white and fancy-coloured diamonds, and two beautiful solitaire rings.

The De Beers Shanghai IFC store is located at:
SHANGHAI IFC Shop 35, 1F Tower 2, 8 Century Avenue Pudong District, Shanghai, China