Tianjin, China

De Beers Launches New Store

De Beers Launches New Store

We are pleased to announce the opening of the latest De Beers store in Tianjin, China. The store opened in The Friendship Mall on 24 November 2011, and is the second De Beers store in China.

The opening was hosted by Fran├žois Delage, CEO of De Beers Diamonds Jewellers, Andrew Coxon, President of De Beers Institute of Diamonds and special guest and celebrated actress Karen Mok. Karen wore the large statement necklace, bracelet and ring from the Wildflowers Collection and the new De Beers Signature Ring.

Commenting on the opening, Andrew Coxon, President of De Beers Institute of Diamonds added 'Every De Beers diamond is meticulously hand-selected to ensure that it has exceptional Fire, Life and Brilliance. To help showcase this, each De Beers store is equipped with a De Beers Iris, a unique technology that helps customers clearly see the beauty of every diamond through the eyes of an expert.'