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BEHIND THE DESIGNS: ADONIS ROSE

With the arrival of the next chapter to our Adonis Rose collection this week, we are delighted to reveal the inspiration and journey that the full collection took in our ‘Behind the Designs’ series. Adonis Rose takes its inspiration from the flourishing rose, growing towards the light to bring nutrient

BEHIND THE DESIGNS: AURA

Our Behind the Designs series this week moves to one of our most iconic collections – Aura. As the Jeweller of Light™, we dwelled on our inspiration of the magic and complexities of light to create this wondrous collection. Aura hails the solitaire diamond in all its glory and surrounds it with a

BEHIND THE DESIGNS: TALISMAN

Following our exploration of the Enchanted Lotus collection, this week we move to the Talisman collection in continuation of our Behind the Designs series. The Talisman Collection pioneered the introduction of rough diamonds into modern jewellery. Inspired by legend, the pieces are a pure expression

BEHIND THE DESIGNS: ENCHANTED LOTUS

We are delighted to announce the launch of our Behind the Designs series. For the coming months, we will be revealing the individual inspirations and stories behind each of our collections across our social channels. This week we look at our wondrously feminine Enchanted Lotus Collection. Inspired by

De Beers Diamond Jewellers meets Andrea Riseborough

We were delighted to meet with British actress Andrea Riseborough this February, just before her attendance at the 2013 BAFTA awards in London. Andrea was thrilled to be recognised by BAFTA with a nomination for the ‘Rising Star’ award. Having received acclaim for her portrayal of a turbulent woman

Join us for a holiday celebration

De Beers Diamond Jewellers is delighted to invite you in-store nationwide this December to celebrate the festive season. Mark the holidays with a glass of Champagne, peruse our radiant collections and discover the perfect gift for someone special. Visit your local store between Thursday, December 6

De Beers Bloggers' Holiday wishlists

This holiday season, De Beers Diamond Jewellers partnered with five bloggers throughout the US and UK to design our first blogger curated 'Holiday Wish Lists'. We invited each blogger into our store to select their favourite pieces and create their unique story for the holiday season. We hosted four

De Beers Launches New Store

We are pleased to announce the opening of the latest De Beers store in Shanghai, China. The store opened at IFC Mall in the Pudong District today and follows the existing stores in Beijing, Dalian and Tianjin. The opening was hosted by François Delage, CEO of De Beers Diamonds Jewellers, who said “We

De Beers Talisman Crown

In celebration of the Queen’s Diamond Jubilee, we are delighted to unveil the De Beers Talisman Crown. For centuries, rough diamonds were the exclusive privilege of Kings and Queens, said to protect, bring good luck and prosperity. A total of 974 diamonds were used to create the crown, including

The Swan Lake Red Carpet Necklace

The opening of the ELEMENTS De Beers Diamond Jewellers store in Hong Kong, was also the world debut of a brand new high jewellery set from the Swan Lake Collection. Inspired by the fluidity, beauty and the elegance of ballet, these intertwining lines of specially selected fancy-cut diamonds (pear, oval

De Beers Launches New Store

We are pleased to announce the opening of the latest De Beers store in West Kowloon, Hong Kong. The store opened at ELEMENTS on 15 December 2011, and is the second De Beers store in Hong Kong. The opening was hosted by François Delage, CEO of De Beers Diamonds Jewellers, who said "We are thrilled

De Beers Jewellery Book

De Beers Diamond Jewellers is proud to introduce the De Beers Jewellery Book, published by Assouline, a sublime testimony of the De Beers Ethos. From the early myths surrounding diamonds to their first discovery in India, and the painstaking creation of timeless modern-day treasures, this beautiful publication

De Beers Launches New Store

We are pleased to announce the opening of the latest De Beers store in Tianjin, China. The store opened in The Friendship Mall on 24 November 2011, and is the second De Beers store in China. The opening was hosted by François Delage, CEO of De Beers Diamonds Jewellers, Andrew Coxon, President of

Claire Adler on sisters doing it for themselves

These days, there is one thing on which all jewellers are unanimous. Sisters are doing it for themselves. Yes, women are routinely to be found walking into jewellery stores alone or with their friends, mothers, daughters and sisters, and they’re indulging. It’s all very grown-up and more often than

The New Azulea Collection

A range of elegant rings crafted in four colours of gold, to be worn alone for everyday sparkle, or stacked for a contemporary statement. The Azulea rings are meticulously hand crafted using the detailed ‘sertipoinçon’ hallmark setting that is unique to De Beers. With inspiration taken from the

De Beers Launches New Store

We have the pleasure of announcing the opening of the latest De Beers store in Almaty, Kazakhstan in a launch attended by over 250 guests on the weekend of 2-3 July. François Delage, CEO of De Beers Diamonds Jewellers, announced 'Our opening in Almaty demonstrates the growing demand for De Beers

De Beers Launches First Store in Mainland China

De Beers is delighted to announce the opening of our first store in China, at Shin Kong Place, Beijing, marking its highly anticipated entrance onto one of the world’s fastest-growing jewellery markets. The store was opened on 31 May 2011, in a launch hosted by François Delage, CEO of De Beers Diamond

Alicia Keys shines in De Beers Diamond Jewellery

On 11 June, Alicia Keys wore two beautiful pieces from the De Beers Jewellery Collection for her concert ‘Alicia Keys and her piano’. Alicia wore the platinum [Lea Necklace](/jewellery/necklaces/j4ec02d15p/lea-one-drop-necklace), with 110 diamonds weighing a total of 14.34 carats, and [micropave diamond

The Art of Looking at Diamonds

As an art critic, I spend most of my time looking at art, not diamonds. Except for the very few art stars who can afford to make their work from diamonds – think of Damien Hirst’s extraordinary diamond encrusted skull, For the Love of God, or Andy Warhol’s diamond-dust portraits – artists don’t tend

A Diamond is Forever

The diamond occupies a truly unique place in history. A dazzling fragment of eternity, it has shed its divine light through thousands of years, captivating mankind with its otherworldly beauty. De Beers pioneered the iconic positioning of diamonds in our contemporary culture, as a symbol of everlasting

Clare Coulson looks at the Modern Talismans

Throughout history, men and women have worn adornments that were thought to bring them everything from good health to great fortune and success. Such talismanic objects symbolized the beliefs of the wearer and were even thought to possess magical powers. More than any other gemstone, the diamond has

Rules of Engagement

Jewellery has always provided us with a potent illustration of the times, a symbol of the society and the culture from which it was created, but few pieces are as telling as the engagement ring: a symbolic circle that represents eternity, loyalty, commitment and love. But just as relationships are

Vivienne Becker on the History of Engagement Rings

The diamond is the quintessential, universal symbol of love. Of all its many roles, the diamond as messenger of romantic love – beginning with the belief that Cupid’s arrows were tipped with diamonds – has resonated through the centuries to emerge today as powerful as ever. While the ring itself,

Clare Coulson on Why Diamonds Are Still a Girl’s Best Friend

Fine jewellery has always been acutely affected by shifting tastes and fashions, but our own era has arguably been more redefined than any other – and it’s largely because more than ever before, women are buying and choosing their own jewels, shaping contemporary design with more feminine pieces, more

Luke Dowd Creates a Portrait of the Millenium Star

Luke Dowd was born in 1970 in New York and currently lives and works in London. A De Beers correspondent spotted his work at a London gallery and then went on to commission a portrait of the iconic Millennium Star. The De Beers Millennium Star is a D-colour, internally and externally flawless pear-shape,