De Beers is diamonds. Whether it be in the creation of the De Beers Millenium Star or your very own diamond engagement ring you have the reassurance of knowing that the same painstaking craftsmanship, love and attention to detail is put into each and every piece.
Cut for beauty and crafted by artisans, De Beers stunning diamond jewelry designs harness the timeless magic, sparkle and joy that only diamonds can bring.
De Beers Diamond Jewellers Ltd. is an independently managed, 50:50 joint venture between the De Beers Group and LVMH (Moet Hennessy Louis Vuitton).
De Beers jewelry is sold exclusively in De Beers
stores around the world.
2001: The De Beers Group entered into a joint retail venture with the French luxury goods company LVMH (Moet Hennessy Louis Vuitton) starting the independently managed diamond jewelry company, De Beers Diamond Jewellers Ltd.
2002: The flagship store in London, on Old Bond Street is opened.
2003: The first stores in Tokyo, Japan are opened.
2005: De Beers opens its doors on New York’s 5th Avenue, as well as on Rodeo Drive in Beverly Hills. Neil Lane launches an exclusive jewelry collection that is sold only at De Beers retail stores.
2007: Stores in Las Vegas, Houston and Washington, DC are opened. A new website with e-commerce capability is launched. Stephen Webster launches the first men’s collection for De Beers. The Talisman 8 Watch collection is also launched.
2008: De Beers opens 5 additional stores this year in the United States - Dallas, San Francisco, Costa Mesa, Naples and Bal Harbour.
