Crafted by nature, cut for beauty

Every diamond is unique, with a personality and an individual beauty crafted over millions of years by nature’s own fair hand.

Selecting the finest diamonds is an intuitive art that requires the eye of the most experienced diamond professional.

The four most popular factors used to measure diamond quality - Cut, Colour, Carat, and Clarity – commonly known as the 4Cs, were introduced by De Beers in 1939 in order to provide a benchmark standard for evaluating the ‘quality’ of diamonds.

The 4Cs have now been adopted universally by some of the most well-known diamond houses the world over, but diamond quality alone cannot determine the true inherent beauty of a diamond with exceptional fire, life and brilliance.

Diamond Beauty is surely the true standard of any diamond. A culmination of brilliance, scintillation, dispersion and symmetry – all maximised through its ‘cut’.

Of the 4Cs nature dictates the qualitative characteristics of a diamond’s colour, clarity and carat. But what of its beauty?

A diamond’s true beauty surely lies in its cut. It is the cut of a diamond that is the only factor to be determined by human hand and at De Beers we have the finest diamond cutting craftsmen in the world tasked with creating the most beautiful cut diamond jewellery.