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The Origins

They were the tears of the gods – according to the ancient Greeks.

The Romans thought they were splinters of fallen stars.

Born at the origins of time, diamonds have mesmerised and captured the minds of some of the most powerful and famous figures in history – a symbol of beauty, power and inspiration.


Like the source of life itself, light, the radiance that shines from a diamond was born billions of years ago at a time way before mankind’s eyes could claim it beautiful.

Man first discovered diamonds 4,000 years ago in the riverbeds of the Golconda region of India, and since then it’s no wonder that millions have been drawn to their mystical allure.

They possess a fluidity, lightness and rare magical quality that celebrate the ‘fire of life’ - the intangible essence that fuels our strongest emotions. Desire. Passion. Romance. Love.

Diamonds are quite simply one of the wonders of the natural world. In the jewellery world diamonds have no peers. And still, today, there is surely nothing on earth more powerful, brilliant, indeed more mystical than a diamond.

And just as diamonds are at the origins of time, De Beers continues to be at the origins of beautiful diamond jewellery.


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