to celebrate the launch of the Beijing De Beers store

Andrew Coxon Diamond Seminar

Andrew Coxon Diamond Seminar

“The difference between a good and a mediocre diamond is like that between mountain and pond water
To celebrate the launch of the new Beijing store, leading diamond industry expert and President of the De Beers Institute of Diamonds, Andrew Coxon presented a seminar, An Insider’s Guide to Diamonds.




An Insider’s Guide to Diamonds is a seminar designed as an introduction for the diamond lover, and a further education for the diamond connoisseur. Touching upon the 4C’s (standard industry criteria for assessing the diamond), as well as Fire, Life and Beauty, the subjective criteria of the diamond expert, and with exquisite and rare pieces flown in from across the world for exclusive preview to mark the occasion, Mr. Coxon explains just what it is that makes the diamond such a thing of unparalleled natural beauty.