‘Gemstones are the flowers of the mineral world, and the fancy coloured diamond is the orchid’, Rene Just Haüy, 1817
Each and every diamond has its own personality. Shy or strong, introverted or extroverted – a diamond’s character unfolds from within its infinite depths and reflections. And for those who know how to listen, each diamond has its own story to tell. More than anyone, at De Beers we know how to listen. We revel in these stories, celebrating the diversity and individual character of each diamond. It is impossible for two diamonds to be the same, this is the essence of the De Beers Difference.
The strongest characters of all belong to coloured diamonds, the ravishing rarities of the gemstone world, nature’s masterpieces, each intensely individual, expressive, engaging and, on occasion, even fascinatingly eccentric.