Each and every diamond has its own personality. Shy or strong, introverted or extroverted – a diamond’s character unfolds from within its infinite depths and reflections. And for those who know how to listen, each diamond has its own story to tell. More than anyone, at De Beers we know how to listen. We revel in these stories, celebrating the diversity and individual character of each diamond. It is impossible for two diamonds to be the same, this is the essence of the De Beers Difference. Whether selecting the rounded edges of a pear or oval, or the angles of an emerald or princess cut, the choice will come naturally.
With our unparalleled expertise, the unique qualities we look for emanate from the natural beauty that only the most proportionately cut diamond can possess. We offer a wide selection of fancy shaped diamonds. Each meticulously selected diamond has perfect proportions and symmetry – the light of the world reflects back out from the diamond, catching the eye and in turn stirring the heart.