The 4 C's


While the 4 Cs remain the standard criteria within the jewellery world today, De Beers Diamond Jewellers have set their own standards, both within the parameters of these criteria and moving beyond. Colour is not seen as a ‘'quality’', but rather as a...

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While the 4 Cs remain the standard criteria within the jewellery world today, De Beers Diamond Jewellers have set their own standards, both within the parameters of these criteria and moving beyond. Colour is not seen as a ‘'quality’', but rather as a subjective characteristic, and the brand accepts all diamonds within the D–-Z colour range as long as the colours are pure, without tints of brown or grey. In terms of clarity, we work only within the range from FL (flawless) to SI2 (slight inclusions), so that the diamond looks clean to the naked eye.

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