The De Beers Iris


De Beers has pioneered the scanning of diamonds in search of the sublime symmetry. Slowing down what your eyes see in an instant, the De Beers Iris replicates differing light conditions to illustrate how true beauty in the perfection of the diamond’s...

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De Beers has pioneered the scanning of diamonds in search of the sublime symmetry. Slowing down what your eyes see in an instant, the De Beers Iris replicates differing light conditions to illustrate how true beauty in the perfection of the diamond’s cut causes all eight sets of facets to illuminate simultaneously, sparkling with brilliance even in low light conditions.

Each De Beers store is equipped with a De Beers Iris, a unique proprietary technology that provides all our clients with an objective way to see the beauty of their diamond through the eyes of an expert.

We are the only brand to demonstrate this as only the most beautiful diamonds are selected to become De Beers diamonds; they are expertly selected for Fire, Life and Brilliance instead of weight, resulting in a symmetrical image under the De Beers Iris.

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