The De Beers Difference
AT DE BEERS DIAMOND JEWELLERS, WE BELIEVE THE BEAUTY OF A DIAMOND GOES WELL BEYOND CONVENTIONAL ASSESSMENTS.
De Beers was instrumental in defining the 4Cs of diamonds and has set the standards that others follow for more than 125 years. Today, our quest for perfection has journeyed beyond these characteristics and we now go to new lengths to select the world’s finest diamonds for our jewellery

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