At De Beers, we cut all our diamonds for maximum beauty, not weight. The polished shape and faceting style of every diamond is determined by the shape of the original diamond in the rough. Our diamond cutters individually examine each rough diamond to determine which cut will maximise their unique beauty. Just as a sculptor can take a piece of marble and hone it into a work of art, so a combination of technical expertise and talented artistry is required to cut a diamond so that it reflects light and achieves exceptional sparkle.
All diamonds shapes are based on three faceting styles - the round brilliant, the step cut and the princess cut. Round edged diamond shapes, such as the pear, oval, cushion and marquise, are based on the round brilliant. Its facets are arranged in a pattern radiating outward to the gridle outline, resulting in a strong burst of brilliance. Straight edged shapes, including the emerald cut, are based on the step cut. With their facets arranged in a step-like manner, parallel to the girdle outline, the diamonds display an icy clear brilliance. The princess cut is a square variation of the brilliant cut.
Diamond shape is a personal choice as each diamond cut has its own unique characteristics. The diamond shape you choose is a reflection of your own personality and sense of style. At De Beers we believe that the most beautiful diamond in the world will choose you. It is often the diamond that you feel so attracted to that you do not want to take it off your hand.