News and Events

The latest launches, store openings, celebrity dressings and news from De Beers.


De Beers is delighted to release our new bridal advertising campaign launching world wide this Spring, featuring model Andreea Diaconu. The new imagery is a true landmark for us as we introduce a model into our bridal advertising for the first time. The new advertising was photographed by the internationally acclaimed photographer Mary McCartney, further […]

Read more


We are delighted to announce our new brand advertising campaign that will launch in October 2014. The campaign is a key milestone for us, which epitomises natural beauty and brings to life the power and grace of the brand. The campaign features Andreea Diaconu who was chosen for her natural beauty and elegant charm. Andreea […]

Read more

Moments in Light

We were delighted to announce the launch of the Moments in Light celebration in London on 5th June with an exhibition held at the Royal Academy of Arts. At the event, a series of beautiful portraits of each of the five chosen talented women, as taken by Mary McCartney, were revealed to guests as they […]

Read more

Behind the Designs – Caress

We are delighted to reveal our newest engagement ring, De Beers Caress. Inspired by the true harmony of love, the solitaire diamond is affectionately held by the encircling pave. This instinctively protective gesture is symbolic of a unified desire to cherish one another. This contemporary design echoes a modern relationship in the conjoining diamond setting, reflecting a […]

Read more

A Diamond is forever