De Beers Group Partners with United Nations to Advance Gender Equality

De Beers Group today announced a three-year partnership with UN Women to accelerate the advancement of women across its organisation, in its diamond producing countries and through its marketing.

As a UN Women partner, De Beers has committed to achieving parity in the appointment of women and men into senior leadership roles, investing in women micro-entrepreneurs and STEM students in its diamond producing countries and ensuring De Beers’ brands are a positive force for supporting gender equality through its marketing campaigns.

Working alongside UN Women, governments and communities in its diamond producing countries of Botswana, Canada, Namibia and South Africa, De Beers will invest US$3 million to advance the prospects of women and girls by addressing key priority areas.

In southern Africa, the programmes will focus on accelerating the growth of women-owned micro-enterprises to enhance the capacity of women entrepreneurs to grow their businesses, increase their income and create sustainable jobs for themselves and their communities. The capacity building model will be specifically tailored for each country to support women micro-entrepreneurs with business and life skills to enable them to realise their potential and contribute to the economic growth of their communities.

De Beers Diamond Jewellers will leverage the considerable purchasing power and cultural influence of their diamond marketing campaigns to serve as a positive force for supporting gender equality through all our marketing campaigns.

In recognition of De Beers’ commitment to women’s equality, Bruce Cleaver, CEO, De Beers Group, was named a UN Women ‘HeForShe’ Thematic Champion. HeForShe is the UN’s global movement for gender equality and Mr Cleaver is one of eight global Thematic Champions who have committed to implementing policies and actions within their organisation to advance gender equality.

Commenting on his appointment, which was announced during the UN General Assembly, Mr Cleaver said: “Improving the prospects for women and girls advances an entire society and organisation, as everyone benefits from the increased diversity of experience, skills and insight that greater representation of women delivers. We are in the early stages of our journey toward gender parity and we know that achieving our goals will require a dedicated and ongoing focus that continues well beyond our initial 2020 target.

For more information, visit https://www.debeersgroup.com

A Diamond is forever