At De Beers, the allure of natural diamonds has always inspired artistry. Just as nature forms diamonds, our designers and craftspeople are like sculptors, taking a rare and precious material and shaping it into an exceptional piece of art, often inspired by the natural world. And while our designs have an undeniable mystique and magnificence, we never forget diamonds are the heroes of the piece. We look to enhance their beauty, never overpowering them.
De Beers was the first fine jewellery brand to combine rough and polished diamonds in the same pieces, each as unique as the wearer. In a similar way, we love to use fancy coloured diamonds alongside white diamonds, which can create a wonderful sense of movement and texture.