How to select your diamond

At De Beers, when you choose your diamond, we want you to make an informed decision. With our 130 years of diamond mastery, we will guide you on a journey of discovery to find a diamond that is unique to you. We will give you the maximum number of options for any budget you may have, and ensure you receive maximum beauty for value.

We believe the moment you can see into the heart of your diamond and appreciate its individual identity is the moment it becomes your own.

You are welcome to visit a store to view a De Beers True Brilliant diamond through the De Beers Iris. Here, you will be able to see that the facets of our diamonds illuminate simultaneously for maximum light reflection. We are also proud that each of our diamonds passes what is known as the ‘candlelight test’. This is the most challenging light condition and is therefore the most discriminating test we can use to showcase the sparkle of our diamonds.