Leading Ethical Practices
We work tirelessly to advance industry standards and drive greater confidence in diamonds. Through our Best Practice Principles, we’ve set the industry’s strictest health, safety, labour and environmental standards, which ensure that all our diamonds are conflict-free and responsibly and ethically sourced. We are also developing pioneering digital sourcing and traceability solutions, through our Tracr and Gemfair programmes.
Partnering for Thriving Communities
We continue to support community resilience, providing world class healthcare to our employees and local communities around our operations, as well as high quality education that is fit for the future through the schools we manage and support. We also create livelihood opportunities through our entrepreneur development programmes for youth, women and established business owners in southern Africa.
Protecting the Natural World
We continually work to protect the natural world and the wildlife and biodiversity it supports, including through our 200,000 hectare Diamond Route network in southern Africa, which we manage for conservation. We are also harnessing ground-breaking research and technology to support our journey to become carbon neutral by reducing, replacing and recovering emissions, as well as minimising our water footprint across our operations, offices and stores.
Accelerating Equal Opportunities
We continue to strive for equal opportunity for all and aim to build a more inclusive workforce and reach gender parity. In partnership with UN Women and local partners, we’ve been supporting women micro-entrepreneurs to build their businesses alongside engaging girls in STEM. We’re also working to increase diversity in the jewellery sector, providing opportunities for young and aspiring designers from our partner countries to showcase their talents and win scholarships to study design.
Discover our Building Forever 2030 goals: To Build Forever, we need to continuously challenge ourselves to do better. This is why we have set ourselves 12 ambitious goals across our focus areas to achieve by 2030, ranging from becoming carbon neutral across our operations to supporting 10,000 female micro-entrepreneurs to build their businesses. Discover more about Building Forever and progress towards our 2030 goals here.