De Beers Craftsmanship
Immortalising the precious beauty of nature through impeccable artistry.
Diamonds are our muse. They inspire our creativity and shape our designs, illuminating timeless creations where technical savoir-faire meets emotion. With over 130 years of diamond expertise, we consciously select the most show-stopping diamonds to craft extraordinary high jewellery designs that magnify the beauty of nature. Whether an understated or an intricate arrangement, each design is masterfully created to enhance and elevate the brilliance of our diamonds. Astutely cut for beauty and enhanced through thoughtful design, natural diamonds are the undisputed heroes of all our pieces.
The outstanding creativity of our high jewellery designs reveals the precise artistry of our craftspeople. Just as Mother Nature forms diamonds, they take a rare and precious material and shape it into wearable works of art, forever immortalising the beauty of nature with timeless designs. When imagination meets impeccable craftsmanship, we can develop pieces that move and fascinate, while championing originality and technical innovation. Characterised by unique creativity, our high jewellery collections are skilfully crafted to push the boundaries of diamond design. Often featuring detachable elements and daring contrasts of colours and textures, they blend sophistication with versatility - tradition with modernity.
Highly innovative, the combination of rough and polished diamonds in jewellery designs is unique to De Beers. Through our iconic Talisman collection, we are the only fine jewellery brand to give centre stage to rough diamonds. Forever inspired by nature, we celebrate the raw beauty of her finest works of art, each as unique as their wearer. Adopting a traditional setting technique called serti poinçon, which involves meticulous hand-hammering of the precious metal, our craftspeople were able to incorporate rough diamonds – with their unique shapes and sizes – into designs bringing textural depth to each piece and creating a captivating spectrum of colours.