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Cut

An expertly cut diamond with perfectly symmetrical and aligned facets will maximise sparkle. This is because it reflects light internally from one mirror-like facet to another, dispersing it through its uppermost surface, referred to as the table. Finally, the polish gives a diamond its beautiful outside finish.

Technical expertise and artistry are required to create perfect angles and proportions. Graded by the GIA on a scale from Excellent to Poor, the cut is what fully unlocks a diamond’s potential. A badly cut diamond can appear dull and it is therefore possible for a well cut diamond to command a higher value than one that is slightly larger or of a rarer colour.

At De Beers, we meticulously hand-select each and every one of our diamonds, assessing them individually by eye. We look for the perfect alignment of facets and angles, which maximises how a diamond reflects, refracts and disperses light. This not only represents the quality of a diamond but results in its ultimate sparkle. We only use the top cut grades, so we can be confident of your absolute satisfaction whether you are buying online or in-store.

Diamond at De Beers
Loose Diamonds at De Beers

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Aura round brilliant diamond pendant

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Aura round brilliant diamond pendant

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Old Bond Street princess-cut diamond ring

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Old Bond Street princess-cut diamond ring

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DB Classic round brilliant diamonds sleepers

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DB Classic round brilliant diamonds sleepers

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Aura pear-shaped diamond bracelet in white gold

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Aura pear-shaped diamond bracelet in white gold

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