Founded in London, De Beers Jewellers is the destination of choice for diamond jewellery. Sharing our expertise as the Home of Diamonds since 1888, we help you on your journey of diamond discovery, providing transparency and guidance along the way to find the diamond that is unique to you.
Why make De Beers the first place you come to be inspired and discover natural diamonds?
Discover the widest range of diamonds and learn about diamonds in an informal, inspiring way. We love sharing our passion for diamonds, whether it’s your first purchase or you are a collector, come in for a chat with one of our friendly team who will be delighted to guide you on your journey - whether you want to learn about diamonds, plan the perfect proposal or just browse our newest collections.
Choose from the world’s most beautiful natural diamonds, hand selected by our experts. Our diamonds are individually assessed by eye and hand-selected for beauty by our experts. We can demonstrate this unique beauty to you through our instore proprietary technology, the De Beers Iris. Whilst we are more than happy to talk you through the 4Cs, our selection goes well beyond them. We look for the perfect alignment of facets and angles, which maximises how a diamond reflects, refracts and disperses light. This not only represents the quality of a diamond but results in its ultimate sparkle, so you can be confident of your choice whether you are buying online or in-store.