April 10, 2019, De Beers celebrated its new home in Bal Harbour Shops with an exclusive, art-inspired event at Le Sirenuse, The Four Seasons Surfside.
Just as natural diamonds are at the heart of everything De Beers does, Mother Nature also plays a part in inspiring design. To celebrate the Bal Harbour opening, a limited edition cover for the De Beers Assouline book, inspired by nature, has been created. The cover is a result of a new collaboration with Argentine-American artist Deon Rubi, a fixture in Miami’s art scene and whose work has been featured at PAMM and the Institute of Contemporary Art Miami.
Photo credit: George Echevarria
“I created an image using nature as a sculptural object and water as a medium for lightness, transparency and reflection, tuning into De Beers’ commitment to beauty through the natural world,” says Rubi. “Looking through water creates a moment where time is suspended, like holding your breath, like looking closely at a diamond.” Rubi is known for marrying a delicate femininity with a strong industrial minimalism and her particular aesthetic brings a distinctive edge that complements the wondrous jewels included within the book.