News and Events

The latest launches, store openings, celebrity dressings and news from De Beers.

DE BEERS CELEBRATES NEW BAL HARBOUR STORE WITH EXCLUSIVE PRODUCT AND LOCAL ARTIST COLLABORATION

April 10, 2019, De Beers celebrated its new home in Bal Harbour Shops with an exclusive, art-inspired event at Le Sirenuse, The Four Seasons Surfside.

Just as natural diamonds are at the heart of everything De Beers does, Mother Nature also plays a part in inspiring design. To celebrate the Bal Harbour opening, a limited edition cover for the De Beers Assouline book, inspired by nature, has been created. The cover is a result of a new collaboration with Argentine-American artist Deon Rubi, a fixture in Miami’s art scene and whose work has been featured at PAMM and the Institute of Contemporary Art Miami.


Photo credit: George Echevarria

“I created an image using nature as a sculptural object and water as a medium for lightness, transparency and reflection, tuning into De Beers’ commitment to beauty through the natural world,” says Rubi. “Looking through water creates a moment where time is suspended, like holding your breath, like looking closely at a diamond.” Rubi is known for marrying a delicate femininity with a strong industrial minimalism and her particular aesthetic brings a distinctive edge that complements the wondrous jewels included within the book.

A Diamond is forever